Starting July 1, 2025, NCAA schools will begin a new model called revenue sharing, which allows athletic departments to directly share a portion of their revenue with student-athletes. It’s the most significant shift in decades, and it will define which programs rise and which ones fall. As we enter a new era of college athletics, the Lion Athletics Association is proud to announce the integration of the Lion Up Collective under its umbrella.
The Lion Up Collective is committed to excellence in the classroom, in the community, and competition. Grounded in the core values of discipline, honesty, integrity, respect, accountability, and loyalty, we strive to empower Southeastern student-athletes to reach their full potential—on and off the field. Through collective support, we are building a championship culture that reflects the true spirit of Lion Nation. Be a part of the purpose and success by contributing today!
